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Hello Everyone,
http://www.aliciapatterson.org/APF001972/Hougan/Hougan09/Hougan09.html
While Googling "long hair", I came across a long essay type web page, describing how Madison Avenue dealt with the changes in values brought about by the late sixties counterculture which was quite anti-advertizing, anti-bulldung, etc...
However, the site has a few vintage ads for Shampoo, Jeans, and alcoholic beverages, incorporating long-haired models or cartoon characters. Just seeing the pictures are what made viewing this site worthwhile.
I am including a picture for a Dep Shampoo commercial of that time. Look how "Perfect" the guy's hair looks. I remember, back when I was a teen-ager in the early seventies, how many parents started to say "I do not mind long hair, so long as you take care of it". The guy is in his "awkward stage", and just came his home on a windy day. His mom (or significant other) spots him before he gets to the bathroom and comb his hair, and as you see, it is perfect. It seems that Madisson Avenue, even in the wild 70's sold us a utopia of hair that never gets messy, and that is one reason parents did not like long hair on men back then, because, they expected their sons to keep a high standard of neatness that was impossible to attain.
Have a nice day,
Georges
Hi Georges,
Thanks for sharing another hair related piece of history with us!
That advertisement is quite funny because it's so old and the guy with the 'long' hair has perfect looking hair.
I thought the standard for longhair in the early 1970s was shoulder length minimum. Maybe this was the definition of 'long hair' in 1972, according to the conservative types, but definately not for the hippie rockers. I suppose that they weren't targeting this advertisement at the hippies but rather the business men and corporate white collar types who could have "long hair" but still keep it looking neat and acceptable.
